The first destination for international furniture and furnishing purchases in China
After more than 8 years of development, China International Furniture Fair Shanghai has always adhered to the principle of winning quality domestic market as top priority, integrating exhibition and stores for energy endowment and combining top design brands and industry leading brands to enhance each other’s radiance.
CIFF Shanghai boasts whole category of exhibits which covers the entire industry chain of upstream and downstream home furnishing, with design home furnishing and international home furnishing as the core, including sleeping furniture, sofa and living & dining furniture, office and commercial furniture and hotel furniture, furniture manufacturing equipment, accessories and home textiles, outdoor furnishing.
As the world leading professional home furnishings exhibition, CIFF Shanghai will be held with CIFF Shanghai Equipment Exhibition, CIFF Commercial Office Space Exhibition, CIFF Trend Life Aesthetics Exhibition and CIFF Urban Outdoor Exhibition over the same period, CIFF has attracted more than 1,500 brands and nearly 150,000 visitors in each session.
The Fair is committed to 365-day all-channel marketing and build a win-win diversified home furnishings ecosystem.
Focusing on Original Design & Delivering Innovative Value
China International Furniture Fair (Shanghai) has built a design hall with great efforts to create a new highland for original home design in China, the main position for commercial design brand promotion and distribution, and become the premier exhibition of home furnishing commercial design in China. The world's top design brands will show up with new products, presenting a new style of home furnishing design for the industry.
Four featured sub-exhibitions to create industry benchmark China International Furniture Fair (Shanghai) will be held with Shanghai Equipment Exhibition, CIFF Commercial Office Space Exhibition, CIFF Trend Life Aesthetics Exhibition and CIFF Urban Outdoor Exhibition over the same period, covering the whole industry chain of upstream and downstream home furnishing. Focusing on multiple subdivisions, it presents a young and diversified new lifestyle from multiple dimensions.
High-end design resources empower brand development
Aiming at the characteristics of home furnishing products, it gathers resources such as product designers, interior designers, contemporary designers and cross-border designers, with a database of more than 100,000 domestic designers to accurately attract high-end design professionals. At the same time, a series of design activities and special exhibitions will be held, empowering the high-quality development of the home furnishing industry.
Top business resources promote in-depth interconnection
Gathering high-end dealers across the country, including Red Star Macalline, small and medium-sized stores, cross-border people, etc., building a business trading platform for brands to find partners across the country, creating a series of national promotion meetings to increase brand awareness, and giving full play to the advantages of the "linked exhibition stores" to lay a solid foundation for later products channel.
Global buyers link international cooperation
Through internationalization, globalization, and multi-channel promotion and invitation, deeply integrating resources and channels, gathering global home furnishing professional media, and building an international economic and trade cooperation platform; in response to the needs of foreign trade enterprises and brands that intend to explore overseas markets, building a resource pool of overseas buyers in advance to attract professional buyers from all over the world; making a plan to attract international buyers by providing warm and convenient exclusive services, to facilitate business cooperation.