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Light up the Starry Sky


W Hotel in Changsha

25 November 2021

Based on the genes of Changsha, known as star city, full of surprise and mystery like the universe, and W Hotel, CCD / Cheng Chung Design creates a cosmic journey combining the concept of futuristic travel with the local cultural context to create a fantastic "Starry Universe", which ignites the passion of exploring the unknown with curiosity and courage.


The majestic Yuelu Mountain and the rolling Xiang River have witnessed the glory of the city.  Over more than 3,000 years, Changsha has been keeping pace with the course of Chinese history. Today, this renowned historical city is emerging as a fashionable city with nationwide popularity.



The iconic "W" logo at the hotel entrance features rough textures and splendid lines, which respectively echo the uneven surface of the moon and the trajectory of aircraft orbiting around the moon in an outer space journey. The soft lighting and surreal expressions create an exciting visual experience.

"Star" is deconstructed into points, lines and planes in a three-dimensional manner, to shape the avant-garde entrance gateway with sharp edges and angles. The metal textures of the gateway exude cool luster and bring about a feeling of awe.


The design concept of the foyer is to magnify the universe by 300 times and to decompose it into planets, meteorites, dust, protons, neutrons and atoms.

The industrial-style wall featuring cement textures and faults are combined with elaborately-designed lighting, together forming an avant-garde scene of floating stars.

Rhombic lines are vertically embedded into the stone flooring in a way like the movement of light beams, which brings the guests into the mysterious space where they can look up at the sparkling stars.


Copper sections are folded at large angles and in different directions to extend the spatial structure, thereby enabling guests to perceive the power of numerous individual entities in the vast universe. Such power can nourish the inner mind, and guides guests to get away from the reality to immerse themselves in the multi-dimensional space journey and to dialogue with the universe.

The space and artworks echo with each other as independent entities. They are symbols derived from the universe, like stars, meteorites, orbits of stars, and meteoroids, and represent the expansive sky, the present and the future.

Inspired by meteorites from Zeta planet, the round metal art installations scattered in the lobby exude mist randomly, which symbolizes the enrichment of cosmic energy and welcomes all "adventurers".

The fusion of reality and fantasy evokes infinite imagination, and makes guests feel like they're entering a black hole to travel through time. The sunken booths simulate the seats of fashion shows. Guests sitting here are part of the scene, making the space full of surprises.

The star-like ceiling lights and dazzling blue spotlights create intriguing visual effects like Hollywood blockbusters, and inherit the brand's spirit of boldly showcasing its identity. The suspended ceiling, formed by lines with a sense of modernity, is as stunning as the stars.

With fantastic, gorgeous and mysterious visual expression, the design injects hopeful and unconstrained imagination into space.

Inspired by the communication with nature, architecture and people in terms of planets, universe, energy, order, future, ideal and home, the design team of CDD constructed an ideal future wonderland that connects the universe, world, space, and humanities.


Photo: Wang Ting

Photo copyright: CCD